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It doesn't matter what you call it - Business Development, Marketing, Client Management or Presenting - everyone sells.
But, everyone is not comfortable selling.
If you perceive traditional selling strategies as exploitive and even manipulative behavior and it goes against your grain to think of yourself in the role of a stereotypical salesperson, you are not alone.
The word "sell" does not have to be a bad word. It can be just another word for success. It's a word that's used in the offices of attorneys, accountants, engineers, architects and other professionals and consultants. It's accepted and necessary in today's competitive marketplace.
Does This Happen to You?
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